The Forward Observer

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner , Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Planning 130
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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

Planning 130
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The Marketing Book Podcast: “Stop Starvation Marketing” by Christine Slocumb

The Forward Observer

Listen to the Interview… Links… Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb (Amazon) Christine Slocumb (LinkedIn) Clarity Quest Marketing Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V.

Planning 161
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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants.

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The Marketing Book Podcast: “Second Skin” by Jason Miller

The Forward Observer

He is a popular keynote speaker, digital marketing instructor at the University of California, Berkeley, and best-selling author of Welcome To The Funnel: Proven Tactics To Turn Your Social Media And Content Marketing Up To 11 , which was featured on episode 28 of The Marketing Book Podcast in 2015.