Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Digilant

OCTOBER 8, 2020

As brands are faced with more diverse buying patterns and higher expectations from consumers, siloed media plans are no longer a viable option. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution. Consumers generally experience at least 6 touchpoints before making a purchase with a brand.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Planning 52

Digilant

OCTOBER 8, 2020

As brands are faced with more diverse buying patterns and higher expectations from consumers, siloed media plans are no longer a viable option. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution. Consumers generally experience at least 6 touchpoints before making a purchase with a brand.

Advertising Agencies 52

Advertising Agencies Work Management Paid Search Agency Marketing Management 52

Martech

APRIL 27, 2022

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. better efficiency), improve customer experience , and understand what channels, touchpoints, and strategies are working. Media planning. customer journey analytics).

Marketing Attribution 129

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 129

Martech

DECEMBER 29, 2023

The rising cost of living has people paring back personal and household spending. Doing this means ensuring maximum efficiency in their campaigns and media planning. While this has long been true, the increase in privacy regulation means campaign measurement and activation will be more difficult than ever.

Multi-Touch Attribution 106

Multi-Touch Attribution Digital Transformation Touchpoints Advertising Agencies 106

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. A sophisticated UI. MRP Prelytix. A screenshot of MRP Prelytix Version 2.5 (via

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110