Martech Advisor

SEPTEMBER 26, 2019

” In this exclusive with MarTech Advisor , Jochen shares details about the campaign’s major milestones, efforts to integrate it across all consumer touchpoints, the role of content marketing , and more. This is the first major campaign that our new media-buying team fully managed.

Digital Transformation 45

Digital Transformation CMO Work Management Marketing Management 45

Convince & Convert

SEPTEMBER 20, 2010

– Posted using Chat Catcher [link] CommAMMO (Sean Williams) Twitter Comment One more interesting post, this from @jaybaer on the non issue of b2c vs b2b in social media. – Posted using Chat Catcher [link] smartysays (TouchPoint) Twitter Comment RT @abneedles: Growing body of data proves social media efficacy in #B2B marketing.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B strategic marketing consultant’s value proposition. 12 Tips For B2B Marketers to Excel in Twitter - Modern B2B Marketing , November 16, 2010 Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. That’s a pity. Not that I object to content. who knows?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 18, 2010

Do you have systems in place that allow you to plug in all these new customer touchpoints and communications into enterprise-wide systems? The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. I like your FB group as a newsletter analogy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

OCTOBER 31, 2010

This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. [link] Josh Gunkel This is a great summary of tools. I am excited to try out SWIX and will be watching for your post about it.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 21, 2010

This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. [link] Josh Gunkel This is a great summary of tools. I am excited to try out SWIX and will be watching for your post about it.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167