Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses. To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 19, 2010

Turn the Tables on Social Media with NutshellMail [link] [link] Mark Schmulen Turn the Tables on Social Media with NutshellMail [link] [link] Frank Bedoya RT @mschmulen: Turn the Tables on Social Media with NutshellMail [link] [link] DJ Waldow Jay – As Brittany would say (minus the oops)…you did it again.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. It punches a hole in the theory that social media and content creation success has to be a huge time commitment. Since April, 2010 Western River has collected more than 1,100 of these customer stories.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 5, 2010

I, for one, will be encouraging my clients to spend time at JaneNation. link] sadie harris Online Community With Purpose and a Plan [link] [link] sadie harris Online Community With Purpose and a Plan [link] [link] Katherine M.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MAY 27, 2010

Now that’s engagement that goes WAAAAY past just clicking the “like&# button. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

AUGUST 10, 2010

Traditionally they have always prioritized people based on lifetime value according to how much money someone spends with a company. The idea is that the person who is most influential online about Rolls Royce may have actually never bought one but is the one who always writing blog posts and sharing information.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 22, 2010

There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JUNE 3, 2010

Feels almost icky that they are spending big media dollars right now. Seems like the more time we spend thinking about what's right, the less likely we are to do what's right. I promise my next post will involve no crying. link] jaybaer Yeah. link] jaybaer Great point Kevin. I hadn't considered that.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 20, 2010

According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests. The statistical similarity shocks me. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics. The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 23, 2010

Pay attention to your statistics with regard to calls to actions. Spend some time tractor beaming your current visitors and watch that recurring visits stat rise. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Thanks for boiling these down and providing links. Longer headlines, eh?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? philsimonsystems Interesting post, Jay.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Single Grain

JANUARY 31, 2020

When you’re spending money to make money, naturally you want to see a healthy ROI. A suitable set of paid tools not only puts a limit on your spending, but saves you time by making the process of targeting users more granular and effective. Quality scores. PPC best practices. CTR, long-tail keywords. Impression shares.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

AUGUST 18, 2010

I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. They said they were doing so “because we've only got a few years left in this game and we'd rather spending it doing a good job than contemplating early retirement&#.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

I need validation for spending time on Twitter! (includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] MarkBolster (Mark Bolster) Twitter Comment @billpollak Thanks Bill. Looks like a good read. Will love to have clients get away from brochures and explain in 120.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Convince & Convert

SEPTEMBER 8, 2010

Further, mobile users actually spend more time on Facebook, not less. Facebook has been mobile-focused since it was even marginally practical to be so, and the most recent estimates I’ve seen show that upwards of 65 million Americans access Facebook from a mobile device monthly. Facebook rolled out their iPhone app in August, 2007.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 31, 2010

Why do people think a business can’t – or shouldn’t – sell using social media? Businesses spend time on money on things that yield them more money. At Holman for example, the majority of our social media conversations are based on helping people who are moving.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! How hard will it be to filter?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 1, 2010

So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time. because I had only one quarter to do a campaign that got big results or we were screwed.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

APRIL 8, 2010

I am sure it would be the coolest thing to tote around but I think I will spend elsewhere right now. Instead of spending $600 on this stupid thing I think I'm going to go spend $400 on something that does more: a laptop. Kiran (@measureTHISgirl) [link] Mike Stenger That's actually a really good point Jay.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

AUGUST 4, 2010

Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. As such, they should be celebrated, maybe even rewarded.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 15, 2010

People spend a lot of time talking about how social media levels the playing field, but this shows another side – how big companies have a lot to gain from social media.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

FEBRUARY 9, 2010

In the old days of three dimensional friendship, you might discover some unsavory elements of a friend after spending two or three afternoons or evenings together, in different situations, with various combinations of mutual acquaintances. Now, you can discover if someone’s a dolt in 140 characters or less.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

MARCH 9, 2010

Where you spend marketing dollars also says a lot about a brand. With niche publications/sites you're often reaching the “core&# group of users who are more passionate and often influence the larger group. Ads on NBC says you're a mainstream product. Oakley running an ad in Surfer says it's a product for athletes.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Lifetime statistics, cross-posting, multiple accounts, etc. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Lifetime statistics, cross-posting, multiple accounts, etc. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 3, 2010

I was really looking forward to spending the afternoon crafting killer status updates… [link] KatFrench Excellent intel, as usual Jay. .&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I was really looking forward to spending the afternoon crafting killer status updates… [link] KatFrench Excellent intel, as usual Jay. .&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

The consumer might frequent the Starbucks more, spend more money and/or time, or might really enjoy having full access to USA Today and become a converted, paid member. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. But then, I guess they’ve considered this.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. Metrics Integration Due to its online nature, social media is inherently measurable.

Business 117

Business Paid Search Agency Social Media Analysis 117