BOP Design

MAY 15, 2018

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. [1].

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Marketing Automation 55

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 19, 2015

As a Marketo account exec, I have been in many long negotiation sessions working out all of the fine print. With power comes great responsibility: When you know that the prospect has made up their mind on their vendor of choice, and it’s not you, it may be very tempting to send something that pushes the boundaries—but don’t.

Sales Cycle 48

Sales Cycle Thought Leadership Marketo Telemarketing 48

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I've had some success with Wikipedia, although the editors there are so hostile to anything remotely commercial that it's tough; I think Google's Knol may offer greater possibilities. So here's the test.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Kapost

JANUARY 6, 2017

Many companies do a one-time data enrichment job, try a few vendors, get bad data, and quit. Test the inbound enrichment match rate against your vendor. Try different and sometimes use multiple data enrichment sources–not all vendors provide the same data signals and may have stronger match rates for you in certain areas.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Biznology

JANUARY 29, 2014

(Photo credit: Wikipedia). Even the marketing automation software vendors themselves recognize the importance of strategy for their own success, as well as that of their clients. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions' This worries me.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40