Industrial Marketing Today

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

Sales uses its front-line experience and expertise to validate marketing’s lead scoring assumptions. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. By scoring and prioritizing your leads, sales can focus more on SQLs and winning more closes instead of wasting their time on nurturing MQLs.

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Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

Let me provide you some evidence from other experts to validate my position. Here is an excellent infographic from Marketo ( @marketo ) that visually explains what inbound marketing is all about. If you have more brains than money, you should focus on inbound marketing. ”