Biznology

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The 10 most fascinating people in B2B marketing in 2017

Biznology

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. Hats off: Marketo is well-established there now.

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Marketing automation is not marketing strategy

Biznology

Marketo, for example, sponsored a compelling study done by Sirius Decisions that explains the importance of a strong process in driving results when using marketing automation software. Train up your team. And junior staffers need training in strategic marketing thinking. So education campaigns are underway.

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Push versus Pull Marketing: In B2B, You Need Both

Biznology

Marketo promotes it. With Biznology collaborator Mike Moran, we have a unique offering for companies with on-site training called JumpStart Workshops ; one is specifically designed to improve your B2B Digital Marketing at your company. Outbound is bad,” she said. Well, I guess her feeling is understandable. Hubspot promotes it.

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15 experts define Agile Marketing

Biznology

– Jep Castelein, Marketo. It also allows us to train and work with staff within our Customers, to ensure that they understand what their Brand stands for and the part that they play in supporting the Brand and growing the Business. – Greg Meyer. It allows to get much more exposure and success from limited marketing spends.