article thumbnail

In the Relationship Era, No One Should Be Marketing to Strangers

Adobe Experience Cloud Blog

Even telemarketers practice a basic form of personalized marketing. From customizing landing page copy to matching Google ad headlines to sending curated Twitter posts to followers with specific interests, the possibilities for marketing to prospects are—without any hyperbole or exaggeration—endless.

article thumbnail

13 Marketing Tactics to Boost Your Event ROI

Adobe Experience Cloud Blog

Use your inside sales people or a B2B telemarketing service to follow up on the phone. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. The post 13 Marketing Tactics to Boost Your Event ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Tactics 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

He mentions a DemandCon panel he was on with a representative from a semiconductor company who reported they are doing a lot of outbound telemarketing. As an example, he points to Marketo’s success and the way their marketing group was driving leads even before they had a sales team. DemandGen Report on Twitter: @DG_Report.

article thumbnail

3 Tips to Stop Leads from Falling Through the Cracks

Adobe Experience Cloud Blog

Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Communicate with leads in time.

article thumbnail

Summer Is Here—Bring on the Interns!

Adobe Experience Cloud Blog

Is she interested in running field events, or managing the company’s Twitter feed? Telemarketing: Your intern likely didn’t sign on to be a sales development representative, but professional conversational skills are essential for a future in marketing, no matter the position. Summer Is Here—Bring on the Interns!

article thumbnail

Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Adobe Experience Cloud Blog

First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Consider ways to use email, telemarketing, online events, and even low-cost direct mail pieces. Test social media channels. Sales revenue influenced by marketing.

article thumbnail

Sales Pipeline Radio Episode 162: Q & A with Dan McDade @dandade

Heinz Marketing

You can follow him on Twitter @ dandade. . The second thing is you find is, you have junior telemarketers reading from scripts, following a cadence, it might be provided by some technology solution. I didn’t really know that much about Jon Miller when he was at Marketo. Dan is the Managing Partner at Prospect-Experience.