The Effective Marketer

APRIL 19, 2012

Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. The quote above is from a Marketo whitepaper, The Definitive Guide to Marketing Metrics and Analytics , which I have reviewed before. And it is spot on.

Effectiveness 100

Effectiveness Allocation Marketing Analytics Tools Marketing Management 100

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The video roundtable below from CRMSoftware.tv, What Colleges Should Be Teaching Marketing Majors , is worth watching and reflecting upon.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. Is always good to see what’s out there to give you some ideas. After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. So I decided to create one and share with you.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 16, 2011

I agree, more companies are adding marketing automation and marketing software in general to their budgets. That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Greg, thanks! United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100