Push versus Pull Marketing: In B2B, You Need Both
Biznology
MARCH 28, 2013
Marketo promotes it. SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information. Social media, for distributing your content to followers, and inviting them to share it with their networks. Outbound is bad,” she said. Well, I guess her feeling is understandable.
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