Industrial Marketing Today

OCTOBER 7, 2010

Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Lead scoring has become very important in today’s B2B marketing.

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Industrial Marketing Today

NOVEMBER 9, 2010

His question – “Could you briefly describe the tools/process you use to ‘score’ sales leads?”. From Marketo : Lead Scoring Success Kit. I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the time to read my posts and emailing me.

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Industrial Marketing Today

FEBRUARY 12, 2012

Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Involved throughout the decision making process (just the position you want to be with lead nurturing). This is a key consideration for your customers and you because design wins lead to RFQs and production orders.

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Industrial Marketing Today

JUNE 14, 2012

Here’s why; unlike a one-off ad or direct mail campaign, inbound marketing requires assessment of your current marketing programs to identify weaknesses, developing a strategic plan of action, implementing tactics, auditing existing content to identify gaps, creating new content and repurposing old ones, tracking, measuring and refining the process.

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