Adobe Experience Cloud Blog

JANUARY 9, 2012

Multivariate Testing. For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. What Galileo Can Teach Marketers About Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. A/B and Multivariate Testing Tools. Multivariate testing is more complex and measures the impact of several subtle changes on a webpage. Optimizely – This company is all about digital experimentation, making them a strong partner for A/B and multivariate testing.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

SnapApp

DECEMBER 12, 2017

Multivariate testing will offer marketers much more data on what works, and what doesn’t. Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. You register for a white paper download.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103