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3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. To find this report in GA, open the “Conversions > Multi-Channel Funnels > Top Conversion Paths” report.

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The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]

Adobe Experience Cloud Blog

Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from KlientBoost. Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. For this reason, be cautious of the different paths your visitors took before the first ad impression.

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How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp

SnapApp

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

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How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp

SnapApp

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

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Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Event Marketing. Video Marketing.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies.