Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Digilant

MAY 6, 2021

Attribution modeling. Marketo Engage. Users enjoy an all-in-one custom dashboard with performance details, attribution models, detailed statistics, an ad channels report, and Google Sheet integration. These tools may include following features or capabilities: Data from all channels in the marketing mix. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

Attribution modeling. Marketo Engage. Users enjoy an all-in-one custom dashboard with performance details, attribution models, detailed statistics, an ad channels report, and Google Sheet integration. These tools may include following features or capabilities: Data from all channels in the marketing mix. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 120

Marketo Marketing Automation Services Enterprise Management Marketing Management 120

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Ideally, the attribution model will inform senior leaders, sales, and other critical stakeholders of content’s impact on business results.

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. Need for multi-channel orchestration.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more emails than Marketing. Need for multi-channel orchestration.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85