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Adobe Marketing Automation Updates 2023 | Research Brief

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Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

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An Interview with Jon Miller, Co-Founder of Marketo

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We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

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The End of Forms as We Know It

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You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality. Social Media Forms/Quizzes. Progressive Profiling Should Be The Foundation for Your Form Strategy.

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B2B Events in 2015 – Where to Go and How to Learn

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If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. If you aren’t going to be present at the event, why did you go in the first place? It’s a waste of your time and your company’s money.