Crimson Marketing
FEBRUARY 4, 2014
Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table. .”
Crimson Marketing
JANUARY 3, 2014
Today’s sales reps need to be extremely well-prepared when they finally talk to the buyer, and it’s marketing’s job to make that happen. Check out my entire article on Marketo, here. The post How Marketing Can Supercharge Sales with Big Data & Social Selling appeared first on. Corporate Marketing Other Interesting Topics'
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Crimson Marketing
APRIL 23, 2015
Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key? .”
Crimson Marketing
APRIL 27, 2015
As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Source: Marketo.
Crimson Marketing
AUGUST 12, 2015
These are metrics that reinforce the perception that marketing is a cost center, not a revenue center. To change that perception, marketers need to start talking about how their marketing objectives impact the whole sales process and drive revenue. Flow : Where are prospects connecting with your marketing programs?
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