Biznology
JANUARY 19, 2018
My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!
Biznology
AUGUST 8, 2019
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Please explain.
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Biznology
NOVEMBER 2, 2020
They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development. The only problem is that they tend to come, poke around and leave.
Biznology
AUGUST 17, 2018
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). It’s clear that B2B marketing has been revolutionized by technology—from the Internet itself, to the myriad (nearly 7,000 ) martech point solutions available these days. We need one scorecard,” said Vajre.
Biznology
JULY 26, 2017
Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? Enli is the market leader and always looking for ways to maintain their lead. It’s changed entirely the way we work in marketing. In ABM, the lines between sales and marketing blur. We run campaigns.” We took the ball.
Biznology
JUNE 25, 2014
Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Automating your content marketing can be dehumanizing. Oh, it is soooo tempting to automate your content distribution, isn’t it?
Biznology
JANUARY 29, 2014
Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Marketers sometimes see automation as a silver bullet.
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