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The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

Overall, if you are running lots of B2B campaigns that touch several contacts across the account over a long sales cycle, Magic Robot is a tool that can significantly improve your attribution reporting inside Salesforce as well as integrated marketing automation platforms’ native reporting. Even spread.

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Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen

Heinz Marketing

Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. Is that because sales development is that middle ground between sales and marketing and it’s owned in different places, or why is it three versus two? Dan Frohnen: Yeah.

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Sales Pipeline Radio, Episode 155: Q&A with Shawn Herring @shherrin

Heinz Marketing

If you’re listening to us live during your workday on the Funnel Media Radio Network, thank you for joining us. And how does a startup in a marketing environment balance traditional awareness, sort of brand goals with really driving measurable pipeline as well? Shawn: Yep, that’s a tough one.

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White Paper: Crafting Effective Virtual Event Marketing Programs

Ledger Bennett

Ledger Bennett builds a nuanced strategy fit for each client geared toward accelerating engagement with innovation and creativity through the entire campaign from strategy and concept to build and activation using a blend of media skills, content marketing expertise, marketing automation and media/performance marketing excellence.

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How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix

distribion

In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics.

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B2B Lead Generation

Inbox Insight

Some companies focus solely on acquiring new leads through outbound activities such as cold emails or prospecting, while others use inbound tactics such as inbound marketing, content creation and social media outreach. Leads that fit your buyer persona are defined as Marketing Qualified Leads (MQLs). Re-marketing.

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Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM.