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4 Ways to Make Your Video Content More Measurable

Adobe Experience Cloud Blog

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI.

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

Tim Williams – How to Integrate Influencer Marketing into your Marketing Mix – Business Case, Engagement Models and Measuring Success. By this he means the Kim Kardahians, TV personalities or Big YouTubers of the world. Jason Miller – How LinkedIn Uses LinkedIn for Marketing. Customer journey mapping.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.