Valasys

FEBRUARY 28, 2020

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. The testimonials about the benefits of the products by the clients & customers in the form of Word-Of-Mouth-Marketing.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JANUARY 17, 2020

B2B marketers should focus on creating pieces of content to educate their audience groups. & content reflecting on positive word-of-mouth-marketing (WOMM). Intelligent B2B marketers know that though their customers aren’t always in buying mode that in no way means that their future buying decisions can’t be influenced.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

SEPTEMBER 20, 2019

Employ Influencer Marketing : Influencer marketing not only helps to optimize the Return on Investment (ROI) from diverse marketing endeavors but can also help in positively influencing a viral content strategy. Wrapping It Up.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Focus on Influencer Marketing : Connecting with influencers within a specific niche or those with a relevant follower base is always a good idea. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

Before the prospects in their individual buyers’ cycle decide about the purchase of a product or a service, they go through the Awareness, Consideration & Decision Making process. Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56