marketing-lead persona sales Process Related Topics 
LeadSloth
AUGUST 11, 2010
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing? Content Reuse.
LeadSloth
AUGUST 24, 2009
Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
NOVEMBER 16, 2010
Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Lead Nurturing Based on Product Usage.
LeadSloth
SEPTEMBER 1, 2010
Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. See below for an overview of Holistic Lead Nurturing. Cost: FREE for qualified marketers.
LeadSloth
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.
Expert insights. Personalized for you.
100 
Let's personalize your content