Marketing Funnels Opt-in Response Rate Sales Cycle 
Outreach
AUGUST 24, 2021
Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Click-through rate.
Oktopost
APRIL 28, 2024
Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. In fact, 56% of sales reps use social media to find new prospects.
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Vidyard
SEPTEMBER 14, 2021
But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5. Webcam Videos 2.2
Vidyard
NOVEMBER 6, 2018
The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool.
Martech
JANUARY 25, 2022
And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. Who uses CRM systems?
Vidyard
NOVEMBER 6, 2018
The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.
Vidyard
NOVEMBER 6, 2018
The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.
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