Improving B2B Marketing Conversion Rates with SLAs
LeanData
APRIL 16, 2021
In go-to-market (GTM) motions, a key metric to measure and continuously improve upon is conversion. However, the definition of conversion is sometimes difficult to agree upon, as it very much differs based on the perspective of those personas involved in GTM strategies. A marketer’s dilemma. SLAs help do just that. .
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