Hinge Marketing

JANUARY 31, 2022

Their second service line, outsourced bookkeeping, targets a single market niche — small family-owned restaurants. To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. And it requires discipline to plan and execute a differentiated strategy.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Hinge Marketing

JULY 18, 2019

Their second service line, outsourced bookkeeping, targets a single market niche — small family-owned restaurants. To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. That is the essence of a differentiated marketing strategy.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

ATAK Interactive

JULY 29, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is the game plan before the Super Bowl. This is where all the “whys” you have built turns into “how.”

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78

Lead Liaison

NOVEMBER 2, 2018

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategies ( source ).

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

ATAK Interactive

JULY 16, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is the game plan before the Super Bowl. This is where all the “whys” you have built turns into “how.”

Top of Funnel 74

Top of Funnel Planning Work Management Marketing Management 74

ATAK Interactive

JULY 29, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is the game plan before the Super Bowl. This is where all the “whys” you have built turns into “how.”

Top of Funnel 60

Top of Funnel Planning Work Management Marketing Management 60