Customer Experience Matrix
SEPTEMBER 16, 2010
If it's used widely, buyers and vendors both benefit. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Vendors could prepare one set of answers and buyers would get faster and more reliable responses to a thorough set of questions. Death, taxes and RFPs.
Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. CRM vendor RightNow offers something similar under the label of Cloud Links. - Social media is this month’s Trend of the Year.
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Customer Experience Matrix
AUGUST 11, 2010
Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) Of course, this is a goal shared by so many vendors that it verges on cliché. publishing.
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. microblogs (Twitter, Friendfeed , etc.),
The Effective Marketer
MARCH 7, 2009
Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation.
Customer Experience Matrix
JANUARY 24, 2015
I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons.
Customer Experience Matrix
JULY 28, 2009
Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.
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