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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

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For B2B Marketing, Email Should be Personalized and Targeted. Incorporating a marketing automation system makes taking the "personalized approach" easier than ever, says NetProspex Vice President of Marketing Maribeth Ross. Marketing Automation Software That Delivers the Most Data Wins.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

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Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

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He helped build Salesforce.com with an outbound marketing perspective into the mid-market. And that’s the mix that I prescribe today, but, boy, if you’re going to start your business by just doing content and inbound marketing, you’re going to fail.”. He wrote this manifesto a while back.

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What I learned at Dreamforce 2011

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Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. Jason shared with us his key takeaways from Dreamforce 2011.

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