Everything Technology Marketing

JANUARY 31, 2012

Marketers often struggle to create magnetic content in the right formats and quantities. And marketing received the blame for creating poor leads and wasting valuable selling time. This approach results in higher response rates, better engagements, shorter conversion cycles, and overall better return on marketing investment.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

OCTOBER 18, 2010

Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Scoring 100

Everything Technology Marketing

JANUARY 1, 2011

With content moving to the center of attention, marketers often struggle to create magnetic content in the right formats and quantities. And marketing received the blame for creating poor leads and wasting valuable selling time. Let's put this data into insight and action with better marketing intelligence in 2011.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

AUGUST 22, 2010

This results in higher response rates, better engagements, shorter conversion cycles, and overall better return on marketing investment. Marketing Automation Drives Renewed Focus on Segmentation Market segmentation is experiencing a renaissance. A key driver for this renewed focus on segmentation is marketing automation.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

APRIL 14, 2010

In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

FEBRUARY 26, 2013

B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume. The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Thanks to everyone who participated in the survey!

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

MARCH 14, 2011

2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100