ViewPoint
JULY 26, 2018
E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. Nurture material. Social media.
ViewPoint
JUNE 6, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Via ClickZ.
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Heinz Marketing
APRIL 22, 2019
And sure a market agent checks the box and say, “I generated x number of leads for y budget”. Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”.
B2B Marketing Zone Posts
AUGUST 3, 2010
- Marketing Interactions , July 11, 2010 As the business environment becomes more interactive and “social,&# content must follow step and become more experiential. Content is not just about an email send, or a blog post, or a white paper, or a Tweet. PointClear (4). To Auto Tweet or Not to Auto Tweet?
ViewPoint
MAY 7, 2015
The nurture process became more defined, and marketing automation systems emerged as the controlling mechanism for nurturing based on time and customer preferences. Marketing automation companies, not surprisingly, make claims of sales increases of 200-300% by using their nurture systems. So there you have it.
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