Marketing Automation Related Topics 
Marketing Interactions
APRIL 14, 2019
Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. Use Marketing Automation to Increase “Turns”. And automation is the key to content programs that can scale.
Marketing Interactions
JULY 18, 2021
What baffles me about this is most marketers have more data than ever, and an overwhelming majority use marketing automation platforms—hopefully as more than email blasters. If you don’t know what your buyers are viewing or how they’re engaging with you, how do you hope to match their context in the moment of engagement?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Interactions
MAY 21, 2018
According to Chief Martec , the marketing technology landscape grew by 40% in the last year to a total of 5,381 solutions. Many content marketing teams only use some of the features available to them in the technology they select. How many of you are using your marketing automation platform as a glorified email blaster?
Marketing Interactions
MAY 23, 2018
However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends or family. An advanced messaging platform is a business tool that requires a strategy for your SMS campaign—just as a marketing automation platform requires for your email marketing campaign.
Marketing Interactions
MAY 23, 2018
Now that advanced messaging solutions are available to power what marketing automation has done for email, it might be worth looking for opportunities to create engagement through the device that’s always within reach—but through a more responsive channel. SMS is the most used basic application on a smartphone.
Expert insights. Personalized for you.
86 
Let's personalize your content