Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

JANUARY 21, 2022

ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. But how do you make sure you are choosing the right platform for your organization? If you find that one vendor doesn’t offer this “must-have” capability, it’s obviously not a fit.

Account Based Marketing 113

Account Based Marketing Marketing Automation Services Marketing Management Vendors 113

Martech

JULY 29, 2022

There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors.

Enterprise Management 102

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 102

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Marketing Management 116

Martech

MARCH 7, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Also, make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? How difficult is the platform set up and implementation?

Digital Asset Management 86

Digital Asset Management Work Management Marketing Automation Services Marketing Management 86

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. How vendors differentiate on capabilities.

Marketing Automation Services 122

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 122

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Event Registration, Marketing, and Promotion. Examples of suitable tools include: Planning Pod.

Marketing Automation Services 341

Marketing Automation Services Marketing Management Planning Process 341

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.)

Work Management 80

Work Management Marketing Management Marketing Automation Services Budget Programs 80

Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. That definition could apply to almost any system that delivers marketing messages, but the ABM Guide includes only ABM specialists. Many can also push messages to other channels via marketing automation or CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Tips 111

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. ADOPTING ENTERPRISE DEMAND PROCESS.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. Processing.

Marketing Automation Services 85

Marketing Automation Services Marketing Automation Work Management Automation 85

Webbiquity

MAY 4, 2020

It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results.

Marketing Automation Services 286

Marketing Automation Services Email Marketing Marketing Management Tools 286

Martech

FEBRUARY 22, 2024

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Get MarTech!

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Marketing Management Tools 100

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. Does the platform offer any additional integrations? How does data flow in and out of the platform?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Customer Experience Matrix

NOVEMBER 19, 2011

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). Marketers have been doing such a bad job of selecting systems that they should forget their old approach and start from scratch. Forget the Past.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. “The

Marketing Automation Services 105

Marketing Automation Services Marketing Automation Automation Optimization 105

Customer Experience Matrix

NOVEMBER 3, 2018

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. Marketing and analytical systems may need these and it’s often not possible or practical to reconstruct them from what the source systems retained.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. Even with automation, we rely heavily on human interaction and system interfaces to drive much of the input.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Marketing Automation Work Management 111

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Litmus

MAY 10, 2021

Automating your email marketing gives you a simple way to effectively nurture your subscribers. And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. One of the most common errors buyers make is not reading the terms of service (TOS) before buying.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. I wrote last month about Everstring ’s expansion to the world of intent data and account based marketing. The past week brought three more announcements about predictive vendors expanding beyond lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

ClickZ

JUNE 2, 2020

30-second summary: Right now, companies have a critical opportunity to re-evaluate if their marketing automation stacks can keep up with their unique needs while keeping business growth in focus. You need to understand how your investment in a platform will help you grow and deliver ROI. In today’s world, technology is open.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Marketing Automation Top of Funnel 127

Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. We cut our lead routing time from three days to less than a minute,” says Matt Kromer, a marketing operations manager at Spectrum.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. The latest offering adds a marketing engine to Twilio’s existing Twilio Frontline for sales and Twilio Flex for customer service. Snapshot: Marketing automation.

Marketing Automation Services 97

Marketing Automation Services Automation API Aggregators 97

TrustRadius Marketing

OCTOBER 27, 2022

We’ll also review some of the most popular customer engagement tools for enterprises. The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. Contact center and live chat tools can help you stay connected to customers.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 117

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 117