Martech
MARCH 11, 2024
Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database. They’ve developed a shared identity service for publishers, advertisers and adtech platforms, leveraging their extensive publisher relationships. Get MarTech!
Martech
AUGUST 15, 2022
I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Reviewing and recalibrating your automations should get built into the construction process. How well does it hold up?
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Convert
JANUARY 27, 2022
ITP uses the Machine Learning Classifier , a machine-learning model, that identifies domains with cross-domain tracking capabilities and then restricts cookie creation under those sites. This is the safest solution at the moment, but make sure your testing tools support server-side bucketing and segmentation. Google Analytics Reports.
Convert
APRIL 12, 2022
A/B testing is a process by which you can understand what your audience is looking for before they become a customer. Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional. What Is E-commerce A/B Testing?
Convert
APRIL 12, 2022
A/B testing is a process by which you can understand what your audience is looking for before they become a customer. Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional. What Is E-commerce A/B Testing?
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