SmartBug Media

FEBRUARY 23, 2024

The proper balance of long- and short-term plays can showcase marketing attribution, helping to illustrate what’s resonating with your audience—and where they’re losing interest. Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “We built an account-based data model because we believe that there’s such a thing as an account journey and not an individual journey,” said Hedebrandt. The Benchmarks findings.

Ideal Customer Profiles 105

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 105

Walker Sands

NOVEMBER 20, 2020

Generating positive ROI from marketing is an overarching goal all marketers strive for. To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

PureB2B

MARCH 12, 2021

Not to say that it’s impossible, but you typically don’t want your SDRs focused on nurturing leads through the marketing funnel. Lead generation through sales is a valid practice, and should be done at the SDR level, but it’s important to understand the value sales development has, versus lead development. Scalable Marketing ROI.

Marketing Report 62

Marketing Report Lead Scoring Lead Ranking Top of Funnel 62

PureB2B

MARCH 12, 2021

Not to say that it’s impossible, but you typically don’t want your SDRs focused on nurturing leads through the marketing funnel. Lead generation through sales is a valid practice, and should be done at the SDR level, but it’s important to understand the value sales development has, versus lead development. Scalable Marketing ROI.

Marketing Report 62

Marketing Report Lead Scoring Lead Ranking Top of Funnel 62

Convert

APRIL 29, 2022

So why, despite its obvious need and advantages, do B2B marketing leaders often avoid marketing experimentation? The Challenge with B2B Marketing Experiments. B2B marketers can’t afford to wait months to know if their activities are working or not. It might mean an entire lost sales cycle!

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

chiefmartech

OCTOBER 30, 2016

I do not believe in marketing “attribution”. Beyond the combined power of algorithms, data, software and professional know-how, the concept is — at its foundation — flawed. It embodies everything marketers ever wanted to get out of data! Attribution will not happen because: There is no common timeline.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40