Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Social media. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Here’s a quick look at what I found. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Integration of Social Media, Inbound Marketing and Marketing Automation. Kevin Joyce , CMO, Market2Lead. The response was overwhelming: see below for all 18 (!)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40