Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. All aimed at showing the activities of selected leads, typically by showing overviews and trends, and then letting users drill into details. But enhanced reporting was the most common improvement of all.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

LeadSloth

AUGUST 10, 2010

This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). So I don’t think it’s going to be a general trend. So What Does It Mean For You?

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

Customer Experience Matrix

FEBRUARY 24, 2009

Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. It's always interesting to see how a thoughtful company like Marketo looks at a trend like this and decides to react.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. We are happy to announce the Top Posts as defined by Social Filtering - meaning by everyone involved directly or indirectly.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication Marketing Management 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Kevin Joyce , CMO, Market2Lead. With that said, I believe the overall trend towards accountability, measurement and marketing ROI will continue to pick up steam.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. The following are the top items from featured sources based on social signals. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40