Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Will Facebook replace your B2B Marketing email system? But Facebook? I want to roll the clock back a few weeks.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

B2B Marketing Zone Posts

AUGUST 3, 2009

BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. July 23, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

How B2B Marketing Became Responsible For EVERYTHING (and how to reverse it) - B2B Conversations Now , August 14, 2009. Unclogging the Pipeline - B2B Sales and Marketing , February 21, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Tags: Best.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Tags: b2bmarketing. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40