B2B Marketing Zone Posts

AUGUST 3, 2009

BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. July 23, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

Crunching the real numbers on social media ROI - grow - Practical Marketing Solutions , July 20, 2009. No patience for the ROI of Social Media discussion - Buzz Marketing for Technology , June 15, 2009. Sales Lead Management: Thought Leadership with Aaron Ross - Modern B2B Marketing , January 9, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Tags: b2bmarketing. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40