Customer Experience Matrix
MARCH 3, 2009
Many list interfaces allow decision rules within each stage, so there's not necessarily a functional difference. But embedding the rules gives a much cleaner, simpler view of the campaign flow. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. The general rule is pretty obvious: pick the vendors that people are most interested in. How to choose?
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Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The main result of the conversations so far has been to clarify the items related to lead routing.
Customer Experience Matrix
DECEMBER 3, 2008
My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems. Back to Pardot.
Customer Experience Matrix
DECEMBER 13, 2011
This is by far the most popular strategy among vendors, presumably because it increases sales by placing the fewest demands on buyers. This is a much less common strategy, in part because it's technically demanding and expensive to execute. Simple systems let marketers get started with minimum preparation.
Customer Experience Matrix
FEBRUARY 26, 2009
Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules. In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. Sorry about the parentheses.)
Customer Experience Matrix
MARCH 2, 2009
To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails. So, having run out of reasons to delay, let me present the results. So it seemed best not to bother.
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