Customer Experience Matrix

JULY 8, 2009

Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. Major advances are still needed in usability, particularly for complex marketing programs, and in coordination with sales systems. Results are in the following table.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

DECEMBER 3, 2008

For example, its approach to revenue reporting is no better than average: the system imports revenue from the sales automation opportunity records, and then assigns it to the first campaign of the associated lead. It also limits database customization to adding user-defined fields to the prospect table.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Each small campaign would complete a single marketing project that may have multiple stages, such as prospecting campaign or Webinar. Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

LeadSloth

JANUARY 12, 2010

Sales & marketing alignment. Christoper Doran , CMO, Manticore Technology. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The rep may try to contact the prospect several times but will give up after a certain point. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ).

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They actually have their sales and marketing orgs aligned and working together.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Doing so will increase your sales and reduce your Adwords expenses. Can Marketing Ever Make Sales Happy? They don’t have time. 8217; On Linkedin.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40