Manticore Marketing Automation Services Presentation Software 
Customer Experience Matrix
JULY 28, 2010
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. Unlike faster-growing competitors, Manticore has been largely self-funded.
Customer Experience Matrix
MARCH 26, 2009
Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. There are two basic approaches to this: use a flow chart, or present a list of steps. If you read this blog regularly (and who doesn't?),
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Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.
Ambal's Amusings
DECEMBER 14, 2011
Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?
The Effective Marketer
MARCH 17, 2010
Design #11 Email Sender: Tableau Software Email Title: 50 Metrics Every Marketer Should Master What I Like: Small but visible logo on top left identifies the company immediately. Note : The emails are in no particular order and the senders were selected at random from a variety of emails I get. Click on the images for larger version.
Customer Experience Matrix
MARCH 2, 2009
(note: this is a slightly revised version of the original post, reflecting vendor feedback.) So, having run out of reasons to delay, let me present the results. I tried to find items that could be judged objectively as present or not, without too much evaluation on my part of how well or poorly they had been implemented.
Customer Experience Matrix
MARCH 4, 2009
Usability Items for Complex Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Multiple scores per lead.
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