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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. It’s a great feeling.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent signals Signals that demonstrate a user’s interest in specific topics as they engage with resources on the web. Machine learning algorithms build mathematical models based on sample data or “training data.” Instead, they rely on patterns and inference.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent signals Signals that demonstrate a user’s interest in specific topics as they engage with resources on the web. Machine learning algorithms build mathematical models based on sample data or “training data.” Instead, they rely on patterns and inference.