Hinge Marketing
FEBRUARY 9, 2017
When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency.
Anteriad
APRIL 25, 2023
Machine learning algorithms build mathematical models based on sample data or “training data.” Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Instead, they rely on patterns and inference.
Anteriad
APRIL 25, 2023
Machine learning algorithms build mathematical models based on sample data or “training data.” Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Instead, they rely on patterns and inference.
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