Scoop.it

MARCH 17, 2022

How to Build an SMB Content Strategy. A real-life example is Cosmopolitan magazine, which considers 18- to 34-year-old women their core target audience. And while the magazine and website have a diverse marketing strategy, they appeal primarily to this audience. You also need to know who the content is for.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Convince & Convert

FEBRUARY 23, 2010

RT @jaybaer [link] [link] Frank Lee CRM 4 SMB Is Your Social Strategy Proactive or Reactive? link] [link] creative magazine Is Your Social Strategy Proactive or Reactive? @Jaybaer Is Your Social Strategy Proactive or Reactive?[link] link] /cc [link] Social Media Filter RT @just_kate Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Hubspot

JULY 24, 2013

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. The average local SMB gets called on by up to 34 sales reps every month with only up to 9 of those reps securing appointments.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Convince & Convert

SEPTEMBER 21, 2010

But, again, it’s worth it, and it doesn’t cost as much as attending a conference on the West coast, paying for a magazine ad, or a TV ad, etc… so, when comparing options, I believe social media is inexpensive. Making that personal connection can be tough…when you’re getting a lot of comments. strategy) [.]

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

NOVEMBER 12, 2013

60% of B2B marketers identify lead generation as their top online marketing challenge. And more than a third (36%) say they can’t accurately attribute online conversions to the correct marketing channels. However, less than half said that it either reduced marketing expenses or increased sales.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

60% of B2B marketers identify lead generation as their top online marketing challenge. And more than a third (36%) say they can’t accurately attribute online conversions to the correct marketing channels. However, less than half said that it either reduced marketing expenses or increased sales.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. Other Online Marketing Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100