article thumbnail

How to Create a Marketing Plan

Sharpspring

paid ads, cold messaging, PR) or inbound tactics (e.g., SWOT Analysis. Your SWOT analysis is an honest look at your business’s strengths, weaknesses, opportunities, and threats. Again, you likely did this in your business plan, but let’s revisit SWOT for marketing (or on behalf of your client). What We Do Equally Well.

Planning 100
article thumbnail

Social media moderation: How to respond to world events

Sprout Social

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Offering support to audiences when they need it most builds loyalty. Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more. Or you might set up a loyalty program with rewards for long-standing customers or those who refer you to their friends. You could upsell things like extra features, special training, or support packages.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more. Or you might set up a loyalty program with rewards for long-standing customers or those who refer you to their friends. You could upsell things like extra features, special training, or support packages.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more. Or you might set up a loyalty program with rewards for long-standing customers or those who refer you to their friends. You could upsell things like extra features, special training, or support packages.

article thumbnail

How strategy frameworks can help your brand stay relevant

Sprout Social

Does loyalty play a role? If customer loyalty isn’t very strong or switching costs are low, it might be good to pay attention to what competitors are doing to combat that. SWOT Analysis A SWOT Analysis is a popular framework used to categorize how you’re doing as a company. Does it jump into better PR?

SWOT 107
article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). What’s a Facebook fan worth? June 30, 2010. Bob Scheier ( @BobScheier ).