The Customer

OCTOBER 28, 2020

Technology Integration Deepens Commitment to Helping Retailers Reduce Physical Touchpoints Between Customers and Hardware. The integration between Open Commerce Transact and NCR enables contactless digital payment experiences for pay at pump, pay in store at the POS, and pay for car washes. and direct bank debit.

Enterprise Management 40

Enterprise Management POS Marketing Management Merchandising 40

Content Standard

MARCH 21, 2022

General marketing personalization goals include driving revenue, increasing conversion rates, and improving customer loyalty. Seamless integration helps ensure you get those personalized experiences right, allowing brands to collect and segment large data sets on customers and prospects from various touchpoints.

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Martech

FEBRUARY 16, 2024

To earn loyalty amid endless options, brands must deliver value through relevance and anticipation in the moment. CX today requires looking beyond the funnel For years, we’ve used linear models to map the customer journey, assuming a predictable path from discovery to loyalty. Needs and expectations shift by the minute.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Top of Funnel Aggregators 115

Martech

MARCH 21, 2024

By managing these many moving parts within a single platform (or technically, two connected platforms for ordering and loyalty), the customer data also comes together. This included loyalty and menu — and when I say menu, that means the menus you see on beefobradys.com, but also on the mobile app and across our third-party partners.”

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Marketing Management POS 62

Oktopost

NOVEMBER 7, 2022

Customers are already going through an elevated number of touchpoints with a brand before purchasing – and they’re expecting a unified, seamless experience across those touchpoints. An omnichannel customer experience consists of different customer touchpoints distributed across various channels.

Digital Marketing Funnels 69

Digital Marketing Funnels Paid Search Agency Top of Funnel POS 69

QuanticMind

FEBRUARY 28, 2020

Such platforms include: Social media Email lists Mobile apps Cookies Device IDs Online shopping cards Point-of-Sale (PoS) systems TV and Radio Loyalty programs Other offline media. Understanding how individual consumers interact with your brand across touchpoints can help sales teams improve the in-store shopping experience.

Marketing Budget 55

Marketing Budget Marketing & Strategy Marketing Strategy Work Management 55

Hubspot

OCTOBER 10, 2018

You can also deliver custom mobile offers and recommendations to your customers, share loyalty and gift cards, and reduce the need for ticketing. Specializing in unique online, POS, and omnichannel software platforms, WePay enables businesses to embed transaction and payout capability with a single integration. Price: Free. Amazon Pay.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Best Practices 89