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Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

But these artificial labels do not work because no matter what you are selling, you are selling to a person. The answer: understand the individual and what they want at every stage of their relationship with your business. In short, now is the time to shift to person-to-person (P2P) marketing. The highest-ranking answer? ‘No

Ideal Customer Profiles 53
Ideal Customer Profiles P2P Opt-out Enterprise Management 53
article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

But these artificial labels do not work because no matter what you are selling, you are selling to a person. The answer: understand the individual and what they want at every stage of their relationship with your business. In short, now is the time to shift to person-to-person (P2P) marketing. The highest-ranking answer? ‘No

Ideal Customer Profiles 49
Ideal Customer Profiles P2P Opt-out Enterprise Management 49
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