Loyalty and P2P - B2B Marketing Zone

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Loyalty

P2P

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. The highest-ranking answer? ‘No This is known as reciprocity of value.

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. Article by Ernan Roman, President, ERDM Corp.

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

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Achieving customer experience excellence at seven critical life cycle points

Achieving customer experience excellence at seven critical life cycle points

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