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AI-powered martech releases and news: May 16

Martech

Review Spotlight identifies key themes, sees trends throughout reviews, and uncovers potential issues. Message Analysis provides AI-powered insights into messages through automated modeling and labeling. Natural Language Audience Builder lets users create precise audience segments with conversational language queries.

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How AI Improves A/B Testing

FunnelEnvy

It can customize website content, product recommendations, or email campaigns for different segments of users, ensuring a tailored user experience that leads to higher conversion rates. Advanced Multivariate Testing: AI can handle complex multivariate testing scenarios involving multiple variables and interactions.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes. These are software or platforms designed for the collection, processing, analysis, and visualization of data. Before diving in, let’s address a basic question, shall we?

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes. These are software or platforms designed for the collection, processing, analysis, and visualization of data. Before diving in, let’s address a basic question, shall we?

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How AI in analytics is transforming the way marketers work

Unbounce

By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI data analysis used in marketing? engage with their audience, optimize campaigns, and make data-driven decisions.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. You can create segments based on behavioral patterns, then predict and offer the products and services those distinct groups of customers might buy. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. You can create segments based on behavioral patterns, then predict and offer the products and services those distinct groups of customers might buy. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too.