Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing
Crimson Marketing
JANUARY 27, 2015
Omni-Channel Paradigm: The key to incorporating the flexibility and choice of online shopping in a brick and mortar product marketing environment, Leo says, is to “tie (together) all of the disparate marketing systems that they use to run a store—pricing systems, advertising systems, loyalty systems, couponing systems…(and) the website itself.”.
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