social 
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.
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Customer Experience Matrix
JUNE 19, 2015
The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. See this post for more on that.) More will be added over time.
Customer Experience Matrix
NOVEMBER 17, 2010
Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.
Hubspot
MARCH 13, 2012
From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Social Media Monitoring. Social media monitoring can help make the wide world of social media digestible for marketers. Are they all over Twitter?
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Social networking stuff fits here too. Yahoos New HomePage Integrates Applications --and Dabbles with Social Yahoo! Just makes it easier to manage all the stuff. Alive and Kicking!
LeadSloth
JANUARY 12, 2010
Integration of Social Media, Inbound Marketing and Marketing Automation. Matthew Quinlan , VP Field Operations, Loopfuse. Erik Bower, Co-founder, Marketbright (No Twitter). Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam.
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