Customer Experience Matrix
FEBRUARY 6, 2014
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases.
Customer Experience Matrix
JUNE 30, 2010
Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.
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Customer Experience Matrix
JANUARY 22, 2013
The system makes it easy for small business to generate leads through social marketing campaigns and track results. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. Starting price is $30 per month after a 30 day free trial.
Customer Experience Matrix
JUNE 19, 2015
Small businesses constantly cite cost as a major roadblock to adoption. This made commercial products more financially attractive to potential developers and probably scared off others who couldn’t compete for attention on an open-source shoestring. What about the product itself? So the opportunity seems obvious.
Customer Experience Matrix
JULY 8, 2009
Infusionsoft and Genius.com also rank very highly, but they serve broader markets (small business and salespeople, respectively) so a direct comparison with pure-play demand generation vendors may not be appropriate. Silverpop's figures may also be inflated by its consumer email production business. How about it guys?
Customer Experience Matrix
DECEMBER 27, 2010
Recognizing that buyers will use the chart to select products no matter what I tell them, I settled on dimensions that are directly related to the purchase process: - product fit , which assesses how well a product matches buyer needs. vendor strength , which assesses a vendor’s current and future business position.
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large.
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